design process

Beni Creative understands that strong company branding is much more than just having a great logo design. It’s about sending a consistent message of professionalism to your customers in all your correspondence with them. Beni Creative can provide a consistent theme across all your company artwork, from original logo design, corporate stationery, brochures, annual reports, forms and signage.

Beni Creative works with you to find custom design solutions that suit the individual character of your business. Most importanty, we endevour to create designs you will love and even more importantly, your customers will love.

Ultimately good design needs to connect, engage and most of all, inspire action.



Review of all supplied materials and preparation of quotation and costing.


Analysis of design brief and research into the industry, history and competitors.
Information collected during the research stage will provide a better foundation
for the design stage to begin.


Sketching out of ideas and concepts to provide a rough idea on design direction.
Successful roughs are then created in Illustrator and exported for review.


The three best logo designs will be selected and presented in a pdf for client review.


On receiving feedback from the client, the selected logo design is further
developed and refined.


The final selected logo is then polished and revised following client request,
before being finalised and collected.


The artwork is then finalised and exported in requested format/s. The files are then sent via email/ftp.

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